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Jim LaRocca
Helping growing organizations achieve their potential
Joe LaRocca Jr. is a seasoned technology executive and entrepreneur known for his expertise in organizational growth and customer acquisition.
As the co-founder of SusQtech, he played a pivotal role in the company's journey from a startup to being recognized as Microsoft's Mid-Atlantic Partner of the Year.
Joe was instrumental in driving SusQtech's business development efforts and collaborating with a diverse client base to deliver technology solutions enhancing business efficiency.
After the acquisition of SusQtech by Protiviti, Joe assumed the role of Managing Director and facilitated a smooth transition into the parent company's organization.
Currently, Joe leads LaRocca & Associates, his strategic planning and sales consulting firm, assisting technology companies in executing go-to-market strategies and revenue acceleration plans for sustainable growth.
He holds an MBA from Long Island University and a BBA in Finance from St. Bonaventure University.
Joe LaRocca Jr. has held various key positions such as President at LaRocca & Associates LLC, Advisory Board Member at BOOST STRATEGY PARTNERS and Sandstorm Design, Strategic Advisor at Pierce Capital Partners, and Managing Director at Protiviti.
