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Joe Dawson
Scaling Creative Businesses | Marketing Leadership | Brand | Innovation Strategy | Product Development
Joe Dawson is a seasoned professional with a strong background in brand strategy, user experience, and product development.
He has a proven track record in leading global teams and driving strategic initiatives to scale culturally-rooted brands.
Joe's expertise lies in balancing creativity and commerce to create memorable user experiences while collaborating effectively with cross-functional teams.
At Sonos, Joe directed brand-led product initiatives, such as Sonos Radio, which became the company's top service and a significant revenue contributor.
He also spearheaded innovation projects like Limited Edition hardware and design collaborations to drive brand growth.
Before Sonos, Joe held leadership roles at agencies overseeing integrated marketing and partnerships for major brands like Coca-Cola and Google.
Outside of work, Joe is actively involved in organizations like Urban Arts Partnership and enjoys hobbies like travel, music, and tai chi.
Joe holds a Bachelor's degree in Entrepreneurship and International Business from Georgetown University.
