Joe Cripps

Joe Cripps is the Managing Director of Trail, a company dedicated to beautiful application design and user experience, particularly in the high street food and retail management sector. With over 12 years of experience, Joe excels in implementing corporate cloud-based applications such as Salesforce and ServiceNow, both in the UK and internationally.

His expertise lies in Software as a Service (SaaS) products, finance, supply chain, e-procurement, and ERP strategy in the Hospitality and Retail sectors. Joe boasts strong knowledge of EPOS and on-premise hospitality solutions. Specializing in SaaS/Cloud Project Management and with a background in BPA, team management, and vendor relations, he is skilled in commercial aspects like presentations, presales, and deal management exceeding ">£1m". Joe is adept in project planning, business case definition, and risk management, holding certifications as a SalesForce.com and Service-Now Administrator.

Joe Cripps holds a varied educational background, including an International Baccalaureate from UWC Atlantic College and a BSc in Economics from the University of York. His professional journey includes roles at companies like itsu, Pret A Manger, ETC Hospitality Ltd, Digitally Native Ltd, Fourth Hospitality, and Trailsuite Ltd. He has previously worked in diverse capacities from IT Strategy and Project Management to Business Development and Sales.

Throughout his career, Joe has honed skills in scoping and application design, interfacing with third-party products like EPOS systems, as well as proficiency in PL/SQL, Visual Basic, VB.Net, and MS-DOS. With a background in project coordination, business strategy, and sales, Joe Cripps stands out as a versatile and effective professional in the technology and hospitality industries.