Joe Bilman

Joe Bilman is a seasoned C-suite executive with a strong product-first and consumer-first orientation. He excels in driving revenue and has a proven track record of success in both startups and large corporations. Joe thrives in turning chaos into a winning strategy and is dedicated to making things happen. His passion lies in leading the strategy, design, and execution of innovative projects from zero to one, particularly in transformative environments.

Throughout his career, Joe has been instrumental in pioneering several internet-first initiatives, ranging from shipping the first particle physics engine for the web at Microsoft, to creating the first online landing page platform for customer acquisition at Columbia House. He has an impressive list of achievements, including launching breakthrough products at companies like CDNOW, Biggest Loser, Thumbplay, Bitbop, and more. Joe's expertise extends to building the world's largest video library of fitness movement and spearheading digital wellness marketplaces.

In addition to his innovative projects, Joe has also been involved in successful exits such as HitRecord's acquisition by MasterClass. He brings a wealth of experience in various leadership roles, having served as Chief Product Officer at HITRECORD, Chief Business Officer at NEOU, and Chief Digital Officer at Vericast and American Media. Joe's career journey includes key positions at Softcard, Fox Mobile Group, Thumbplay Inc, Rodale Inc, Columbia House, and CDNOW.