Jody Sugrue

Jody Sugrue is a prominent Creative and Content Leader based in Toronto, Canada, known for her expertise in brand storytelling, design, and strategy. She currently holds the position of Multi-Channel Editor in Chief for Air Canada enRoute at Bookmark Content and Communications, where she has significantly redefined the content strategy and design of the airline's media brand to better engage a diverse audience.1

Professional Background

• Air Canada enRoute (November 2018 - April 2020)

  • In her role as Multi-Channel Editor in Chief, Sugrue focused on transforming the inflight magazine into a modern media platform. She emphasized the importance of creating engaging content that resonates with travelers before, during, and after their journeys. This involved launching new digital and print initiatives and collaborating with various contributors to enhance the magazine's reach and impact.1

• The Bay (September 2020 - August 2022)

  • Prior to her current role, she served as Head of Creative and Content at The Bay, where she led a team to innovate brand campaigns and storytelling efforts across multiple channels.1

• Toronto International Film Festival (TIFF) (2015 - 2018)

  • Sugrue played a crucial role in the digital transformation of TIFF, leading the TIFF Digital Studio to produce award-winning content that engaged a global audience of film enthusiasts.1

Skills and Interests

Sugrue is recognized for her ability to blend creativity with strategic thinking. She enjoys building teams that are passionate about storytelling and aims to create impactful projects that resonate with audiences. Her interests include coffee culture, community building, and leveraging new media for brand enhancement.12

Personal Life

Jody Sugrue is a dual citizen of Canada and the U.S., which allows her flexibility in her professional endeavors. She resides in Toronto with her family, including her husband and son.23