Jody Friedericks

Jody Friedericks is a seasoned creative professional with an impressive 30-year career in the creative industry. Here's a comprehensive overview of her professional background:

Professional Highlights

Current Role: Jody currently leads the global creative team at 160/90, a cultural marketing agency that is part of the sports and entertainment giant Endeavor.2

Previous Positions:

• SVP Brand Creative at Known13
• Creative leadership roles at:
  • Known
  • Media company ATTN:
  • Princess Cruises4

Notable Creative Achievements

Jody has been involved in several groundbreaking creative projects, including:

• Inspiration4 Mission: Led the creative work for the first all-civilian space mission, which included:

  • Naming the mission
  • Developing brand identity
  • Designing the mission patch
  • Launching a Super Bowl commercial
  • Producing a Netflix docuseries called "Countdown"2

• Multichannel Initiatives:

  • TikTok's first global campaign
  • Ocean Medallion project for Princess Cruises
  • Absolut's first flavored vodka launch2

Personal Background

• Origin: Grew up on the North Shore of Chicago
• Current Location: Los Angeles (for the past 20 years)
• Professional Philosophy: Focuses on radical communication, transparency, and mentoring the next generation of creatives2

Leadership Style

Jody is known for:

• Creating an environment that nurtures talent
• Mentoring young women in the creative industry
• Leading with empathy and positivity2

Her diverse portfolio and innovative approach have established her as a prominent figure in the creative marketing landscape.