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Jody Farrar
Sr. Director of Product Marketing, Customer 360 at Salesforce
Jody Farrar is the Senior Director of Product Marketing for Customer 360 at Salesforce, a leading customer relationship management (CRM) platform. With over 15 years of experience in marketing and communications, Jody has a strong background in PR and social media leadership. She has previously held significant roles in various organizations, including leading marketing efforts at Chute and running her own company, Social Savant.
In her current position at Salesforce, Jody focuses on enhancing productivity through innovative solutions, including generative AI. She actively shares insights and strategies on platforms like LinkedIn, emphasizing the importance of trusted AI in boosting productivity within organizations. Her professional journey reflects a commitment to leveraging technology to improve customer experiences and drive business success.
