Jodie Sangster

Board Director and CMO

Jodie Sangster is a prominent executive in the fields of marketing and customer experience, currently serving as a Future Skills Industry Mentor - AI in Marketing at RMIT University since April 2024. She has a rich background that spans various roles in law, marketing, and digital transformation across multiple countries including Australia, Singapore, Europe, and the USA.

Professional Background

Current Role: As a mentor at RMIT University, Sangster focuses on integrating artificial intelligence into marketing practices, aiming to equip students with relevant skills for the evolving job market.1 2
Previous Experience: She has held significant positions such as:
- Chief Marketing Officer (CMO) for IBM ANZ (April 2020 - October 2021)
- Chief Customer Officer for IBM Watson Customer Engagement (Asia Pacific) (March 2018 - October 2021)
- CEO of the Australian Data-Driven Marketing Association (ADMA) (April 2011 - March 2018) where she led initiatives to enhance data-driven marketing practices.1 2

Education

Sangster holds a Bachelor of Laws (LL.B) from Kingston University and a Master of Laws (LL.M) from University College London, which provided her with a strong foundation for her career in law and subsequent transition into marketing.1

Achievements

She has been recognized for her contributions to the industry, including receiving the Marketing '40 Under 40' Award in New York and the B&T Women in Media Award in 2014. These accolades highlight her influence and leadership in marketing and advertising.1 2

Personal Interests

In addition to her professional endeavors, Sangster runs a brewery with her husband in North Queensland, showcasing her diverse interests beyond the corporate world.2

Jodie Sangster's career reflects a blend of legal expertise and innovative marketing strategies, making her a valuable mentor for future professionals in the AI-driven marketing landscape.