University of Illinois, Champaign-Urbana

Corporate Communications & Marketing Director at Grassroots

Chicago, Illinois, United States

Grassroots Cannabis

Corporate Communications & Marketing Manager

Kimberly-Clark

Freelance Marketing

- Created strategic recommendation for in-store message map communicating Walmart’s price and customer service promise.•	Worked with partner agencies on an integrated marketing program supporting corporate initiatives such as Greenlight a Vet and Fight Hunger. Spark Change. •	Spearheaded development of a new format for Walmart fuel kiosks to aid navigation and increase basket size.•	Led effort to re-brand restaurants within Walmart to drive more post-trip visits and sales of snackable bundles. •	Managed creative development of new truck branding to create awareness of Walmart Pickup service.

Arc Worldwide

Account Director, Wal-Mart (Part-time)

- Led shopper marketing efforts to educate consumers about product benefits and drive purchase of Swiffer and Mr. Clean products •	Collaborated with cross-functional agency partners to develop holistic go-to-market plans•	Identified opportunities to organically grow the business and leverage additional agency capabilities•	Provided support to retailer teams to aid in the sell-in of incremental merchandising events

Account Director, P&G Hard Surface Care (Part-time)

- Spearheaded development of agency IP to foster our talent and drive growth of the P&G business, a $25MM account comprised of 20 brands/customer teams•	Created credentials presentations to solicit opportunities to organically grow the business or showcase work with senior leadership at P&G•	Provided thought-leadership via unique and differentiated points of view on the future of shopper marketing•	Inspire the team by sharing learning around topics such as seasonal events, shopper trends and appealing to the new shopper mindset to push our thinking and deliver more value to clients •	Developed content for team training sessions to educate people on key fundamentals and growth areas including eCommerce and Social Gaming•	Conducted retail landscape assessments to inform strategy development around key areas such as winning with retailers and principles of designing for prestige •	Liaised with global P&G agency counterparts to share best practices and case studies from North America  •	Captured industry and competitive trends via a monthly retail newsletter to keep the agency and clients updated on current events

Account Director, P&G Business Growth (Part-time)

- Responsible for overall account development and growth of $4.0MM Hair Care business for the U.S. and Canada•	Cultivated relationships with senior level clients and internal cross-functional teams •	Mentored a team of 4 direct reports including 3 Account Supervisors and 1 Account Executive•	Supervised concept development and creative implementation of all marketing activity including in-store displays, point-of-sale activation tools, FSIs, and direct to consumer pieces•	Crafted strategic presentations to aid with sell-in of creative ideas•	Participated in integrated planning meetings with agency partners to deliver holistic campaign solutions

Arc Worldwide/Leo Burnett

Account Director, P&G Hair Care (Pantene, Head & Shoulders, Herbal Essences)

- Led in-store re-launch of the Pantene brand in North America that included a new brand architecture, packaging, and custom displays•	Created quarterly competitive audit reports that outlined hair care trends, marketplace activity, implications, and recommendations for the client •	Managed the development and execution of retail displays from design concept through assembly for top retailers such as Wal-mart and Target•	Served as key client contact for implementation of 28 in-store theater tools across key retailers •	Managed price and production inquiries from 50 Account Executives and Customer Team Marketing Managers

Account Supervisor, Pantene

- Managed strategic development and execution of a new merchandising approach for 1,000 AT&T Wireless stores•	Oversaw execution of a year-long young adult promotional microsite to increase acquisition of products and services •	Provided strategic framework and recommendations for 2003 Spring Break sponsorship•	Analyzed feedback from an ongoing young adult focus group panel and determined implications for programs

Senior Account Executive, AT&T Wireless

- Coordinated the creative development and production of a brand identity for the regional sales force•	Aided in event planning and collateral development for six new route launches that resulted in increased passenger traffic to those regions •	Oversaw budget for 2001 Olympics Project valued at $1.8 million •	Developed a reward and recognition program for 100,000 United employees

Jodie Glazer