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Jodie Cohen
Director of Marketing & Sales ★ Conference and Event Strategy ★ Growth Strategies for B2B, B2B2C, B2C, and DTC Sales ★ Leadership ★ Relationship Builder ★ Partnerships ★ Subscriptions ★ Customer Acquisition
Jodie Cohen is a versatile and bilingual leader known for her expertise in planning and executing innovative multi-channel marketing strategies that enhance brand awareness, customer loyalty, ROI, and revenue growth. She is a detail-oriented executive with a proven track record of delivering dynamic results within budget constraints.
With exceptional interpersonal skills, Jodie excels in collaboration across various departments including sales, publicity, creative services, legal, marketing, and editorial teams. She is a dedicated and self-motivated team player, adept at leadership and mentoring, and has a keen eye for identifying and implementing cost-saving efficiencies.
As a skilled public speaker, Jodie develops high-impact sales presentations and cultivates strong relationships with internal and external stakeholders. Her proficiency extends to content creation for digital and print advertising, promotional materials, websites, blogs, and social media targeting diverse audiences such as retail customers, businesses, parents, K-12 and higher education professionals, and librarians.
Outside of work, Jodie is described as energetic, optimistic, and enjoys spending time running, hiking, reading, and traveling to various countries. She is passionate about helping others, art, and baking treats for colleagues, often sending them care packages.
Jodie Cohen holds a BA in Political Science with a minor in Fine Art and a concentration in Italian from Dickinson College. She has held key roles in leading organizations including Director of Marketing at Scholastic, Director of Marketing at Algonquin Young Readers, and various marketing managerial positions at Penguin Random House and Simon and Schuster Children's Publishing. Prior to her marketing roles, Jodie also served as an Executive Assistant at Men's Health Magazine and held marketing positions at Parachute Publishing.