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Jodi Boyce
Chief Marketing Officer at Teriyaki Madness
Professional Background
Jodi Boyce is a highly skilled consumer brand marketer with over 20 years of rich experience driving marketing success across various sectors. Her professional journey uniquely spans both the client and agency sides of the marketing landscape, equipping her with a comprehensive understanding of the intricate dynamics involved in brand management. Currently serving as the Chief Marketing Officer at Teriyaki Madness, Jodi excels at translating marketing needs into compelling consumer messages that resonate with target audiences. Her career is marked by a proven ability to collaborate with executive leadership to craft robust brand strategies and promotional calendars that align with corporate objectives.
In her previous role as Executive Vice President of Marketing at Teriyaki Madness, Jodi demonstrated exceptional leadership and strategic vision, overseeing marketing initiatives that significantly boosted the brand's presence in the competitive food industry. Her experience as Vice President of Marketing at Smashburger also honed her skills in positioning brands effectively in the fast-casual dining space, enabling her to strengthen customer loyalty and drive revenue growth.
Throughout her career, Jodi has developed a knack for distilling complex brand attributes into approachable and engaging consumer messages. This ability to connect with consumers on a deeper level has been pivotal in increasing company sales and enhancing brand recognition across various promotional platforms, including print, POP displays, media campaigns, contests, and packaging. Jodi’s adeptness at implementing innovative marketing strategies is complemented by her knowledge of market trends and consumer behavior, making her a key asset to any organization striving for growth.
Education and Achievements
Jodi Boyce holds a Bachelor of Science in Marketing from the University of Colorado at Boulder, where she graduated from the esteemed Leeds School of Business. The foundation laid during her academic tenure has contributed significantly to her successful marketing career, equipping her with theoretical knowledge that seamlessly integrates with her practical experience.
Over the years, Jodi has held several prominent positions in leading organizations that reflect her versatility and passion for marketing. Starting her career as a Hotdogger at Oscar Mayer, she gained early experience in brand representation and consumer engagement. As she progressed through various roles, including Sr. Director of Marketing at Camp Bow Wow and Senior Director of Marketing at Quiznos, Jodi's ability to align brand messaging with consumer expectations became increasingly evident.
Jodi’s tenure as an Account Director at The Integer Group and as an Account Manager at Elevation Advertising further honed her skills, focusing on client relationships and campaign management. Her strategic understanding of the brand's role in consumers' lives is evident in all her endeavors, making her a versatile and sought-after expert in the field of marketing.
Notable Achievements
Jodi Boyce's remarkable career is punctuated by various notable achievements that showcase her strategic acumen and leadership qualities in the consumer marketing arena. One of her major accomplishments includes the successful launch of several high-impact marketing campaigns, which have led to increased consumer engagement and substantial sales growth for the brands she has represented.
During her time at Teriyaki Madness, Jodi played a pivotal role in redefining the brand's marketing strategy, focusing on the importance of local community engagement. This shift not only enhanced customer loyalty but also increased brand visibility in key markets. By implementing data-driven decision-making, she has consistently navigated market challenges and seized opportunities for innovation.
Another highlight of Jodi's career is her exceptional track record of managing multi-channel marketing campaigns that integrate traditional and digital marketing approaches. Her ability to foster collaboration between teams has allowed her to create synergies that amplify the impact of marketing initiatives, ensuring that brand messaging is cohesive and aligned with overarching business goals.
Jodi's career is a testament to her understanding of consumer dynamics, her creative problem-solving abilities, and her unwavering dedication to helping brands achieve their marketing objectives. She continues to inspire her colleagues and the broader marketing community with her insights and results-driven approach to consumer brand marketing.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.