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    Jocy Upton

    Professional Background

    Jocy Upton is a seasoned sales professional with an impressive trajectory in the food and beverage industry, showcasing her expertise in marketing, sales strategies, and organizational leadership. Currently, she serves as the Vice President of Sales - Wholesale at Jeni's Splendid Ice Creams, where she is instrumental in driving sales strategies and expanding the brand's market outreach. Her career is marked by progressive leadership roles across several well-respected companies, contributing to their sales growth and brand recognition.

    Jocy's background includes a robust array of positions that have equipped her with comprehensive knowledge and skills in managing high-performing sales teams. Prior to her current role at Jeni's Splendid Ice Creams, she was the Senior Vice President of Sales at Tosi Health, where she played a crucial role in enhancing the brand's market presence and sales effectiveness.

    Her experience also includes serving as Vice President of Sales at both Once Upon A Farm and Annie’s/Epic Provisions/Small Planet Foods, where Jocy was pivotal in creating innovative marketing strategies that resonated with consumers and bolstered revenue streams. At Hero-Whitewave, she held the title of National Sales Director, contributing her insights to the executive team and championing sales initiatives that aligned with the company’s mission.

    Jocy's early career saw her ascending through the ranks at Boston Market, where she served as Senior Director of Convenient Meal Solutions and laid the groundwork for successful meal solutions. Her expertise continued to grow at Conagra Foods as Director of Sales, further honing her strategic planning skills. Additionally, her role as Central Region Manager at Oberto Curtice Burns/Beatrice/Lowrey's allowed her to cement her reputation as a leader who drives results through collaboration and creative thinking.

    Education and Achievements

    Jocy Upton's educational foundation is firmly rooted in business and marketing. She obtained both her Bachelor of Science in Business Administration and her Master of Business Administration in Marketing from the University of Denver. This strong academic background provided her with the essential tools to navigate the complexities of business dynamics, particularly in marketing and sales.

    Throughout her career, Jocy has achieved notable milestones that reflect her capabilities and commitment to excellence. Her leadership has not only resulted in significant revenue growth for the companies she’s worked with but has also fostered a culture of innovation and teamwork. Her ability to connect with clients and understand consumer needs has allowed her to implement effective sales strategies that have won market share and enhanced brand loyalty.

    Notable Achievements

    • Successfully led the sales strategy at Jeni's Splendid Ice Creams to expand its reach into new wholesale markets, contributing to a significant increase in sales volume.
    • At Tosi Health, developed and executed a comprehensive sales plan that resulted in measurable growth within a highly competitive health-focused market.
    • Pioneered creative sales tactics at Once Upon A Farm that enhanced product awareness and engagement, resulting in impressive sales figures.
    • Orchestrated multiple successful product launches at Annie’s/Epic Provisions/Small Planet Foods, showcasing her strength in sales acumen and market positioning.
    • Contributed to Hero-Whitewave’s national strategy as a key member of the executive team, leading to increased brand visibility and market penetration.
    • Instrumental in elevating Boston Market’s meal solutions, focusing on marketing innovations that enhanced consumer targeting and satisfaction.

    In conclusion, Jocy Upton stands out as an exemplary figure in the sales domain, particularly within the food industry. Her extensive experience, strong educational background, and proven leadership abilities make her an influential contributor to any organization she is a part of.

    Related Questions

    How did Jocy Upton develop her expertise in sales strategies within the food industry?
    What innovative approaches has Jocy Upton implemented at Jeni's Splendid Ice Creams to drive sales?
    Can Jocy Upton share insights on the marketing techniques that have proven successful throughout her career?
    How does Jocy Upton leverage her educational background in her current role as Vice President of Sales?
    What are Jocy Upton's key leadership philosophies that contribute to team success in sales?
    Jocy Upton
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    Location

    Greater Denver Area