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Jocelyn Lee
Vice President Business Development - Strategic Partnerships - Go-to-Market - SaaS - MarTech - Media
Jocelyn Lee is an entrepreneurial business development executive with a focus on strategic partnerships, go-to-market strategies, and innovative applications of Artificial Intelligence (AI).
With a background in SaaS, martech, and media, Jocelyn excels in building commercialization models and driving growth in new markets and verticals.
Her key strengths lie in her curiosity, problem-solving skills, and ability to build strong relationships, all geared towards creating exceptional customer experiences and pioneering inventive solutions.
Jocelyn's expertise includes AI, various types of partnerships (product, data, co-marketing, distribution, brand), joint ventures, ecosystem development, international expansion, new product development, customer segmentation, product positioning, growth strategy, corporate development, strategic investments, due diligence, strategic planning, and financial analysis.
She holds a Master of Business Administration and a Master's in Marketing from Columbia Business School, as well as a Bachelor of Arts in Business Economics from the University of California, Los Angeles.
Jocelyn has been associated with several prominent organizations, including Great Highway Ventures as the founder, Sounder as the Vice President of Business Development and Strategic Partnerships, HearstLab as the Executive Director, and Hearst Television, New York Public Radio, American Express, Mint.com, Yahoo, WarnerMedia, Paramount Pictures, and Intel Corporation in various strategic and business development roles.