Joash Berkeley

Creative Director | Design, Motion and Technology

Joash Berkeley is an accomplished Creative Director and Motion Lead based in Irvine, California. With over 10 years of experience in the field, he specializes in motion design, creative direction, and brand strategy.1

Professional Background

Joash currently leads Eido, a brand agency where he collaborates with major tech companies and brands such as Meta, Apple, Google, Airbnb, Yahoo!, Spotify, and Nike.1 His expertise lies in:

Motion Design: Creating award-winning motion design projects for various clients.1
Brand Strategy: Developing strategies to scale brands' marketing and communication efforts.1
Creative Direction: Spearheading brand coherence through creative direction and brand guidelines.1

Career Highlights

Throughout his career, Joash has held several notable positions:

Senior Motion Designer / Brand Designer at JBerk TV (March 2013 - Present)1
Motion Design Director at Airbnb (July 2022 - 2024)1
Senior Motion Designer at Meta (2018)1
Senior Designer & Animator at The New York Times (2018)1
2D Animator at Buck (2017)1
Motion Graphic Designer at Apple (2016)1

Achievements and Contributions

Joash has made significant impacts in his field:

Reduced annual marketing expenditures for clients by 60% through pioneering modular brand systems.1
Created product-focused assets for various Facebook platforms, including Facebook Watch, Gaming, and Instagram.1
Designed and animated product launch videos for Facebook Reactions, filters, and stickers.1
Contributed to the development of a groundbreaking mobile product at Apple aimed at enhancing visual communication.1

Joash Berkeley is known for his ability to inspire teams, solve business problems creatively, and lead remote-first creative teams to achieve industry recognition and awards.1