Joaquín Up

Joaquín Parra, also known as Wine UP, is a seasoned professional in the wine industry, with a career spanning over two decades in various vitivinicultural enterprises.

Since 2006, he has been specializing in Wine Marketing through his consultancy firm, Wine Up Consulting. He is renowned for his expertise in this field and has made significant contributions to the promotion and marketing of wines.

Apart from his consultancy work, Joaquín Parra is the author of the well-regarded wine and spirits guide called Wine Up! This publication showcases his deep knowledge and passion for wines and distillates.

As a dynamic influencer in the wine culture, he organizes the 'Wine UP Tour with Bodegas Singulares & Vinos de Autor' to engage audiences in wine tasting experiences. Additionally, he is a sought-after speaker and presenter at various wine-related events and conferences.

Joaquín Parra's educational background includes studies in Business Management, Commercial Management and Marketing, and International Business Management, reflecting his commitment to continuous learning and professional development.

Throughout his career, he has held key positions in prominent organizations within the wine industry, such as Director at Wine Up Consulting and Vocal y Delegado for Castilla La Mancha at the Asociación Española de Periodistas y Escritores del Vino.

His diverse professional experience ranges from managing media communications and social media for wineries to owning and administering multiple online platforms dedicated to wine news, tastings, and reviews.

Additionally, Joaquín Parra has excelled in roles like coaching, wine tasting teaching, sensory judging, and wine-related event coordination, highlighting his versatile skill set and industry knowledge.

His contributions extend to the realm of broadcasting, where he has presented and coordinated wine-themed sections on television programs, demonstrating his ability to engage and educate audiences through various media channels.

Joaquín Parra's rich and varied career trajectory showcases his unwavering dedication to the wine industry, his continuous pursuit of excellence, and his commitment to promoting and enriching the wine culture through education and innovative marketing strategies.