Joao Roquette

João Roquette is the CEO and Chairman of Esporão Group, a prominent Portuguese wine company.34 He assumed leadership of Esporão in 2006 at the age of 32, taking over a brand that already had a significant market presence.2

Background and Career

João Roquette comes from a family with a rich history in the wine industry. He is the youngest of six siblings.3 Before joining the family business, Roquette had a background in the music industry, specifically as a jazz musician.3 This diverse experience likely contributes to his unique perspective in leading Esporão.

Leadership at Esporão

Under João Roquette's leadership, Esporão has seen significant growth and transformation:

1. Internationalization: One of his primary missions was to internationalize the Esporão brand, expanding its reach beyond Portugal.14
2. Sustainability Focus: Roquette has been instrumental in driving Esporão's commitment to sustainability and organic production.5
3. Market Leadership: The company has achieved and maintained market leadership in Portugal and Brazil.1
4. Product Diversification: Esporão has expanded into new territories and product lines under his guidance.1

Vision and Strategy

João Roquette's approach to leading Esporão is characterized by:

• A strong emphasis on sustainability, not just as an abstract concept but as a well-implemented strategy.1
• A focus on organic wine production, making Esporão one of the world's largest producers of organic wine.1
• A commitment to innovation and future-oriented thinking, building on the initial vision of his father, José Roquette.1
• An interest in research and development, as evidenced by the company's collaboration with the Instituto Superior de Agronomia.1

Recognition

João Roquette's leadership and contributions to the wine industry have been recognized. He was named Personality of the Year 2018 by Revista de Vinhos, a prestigious Portuguese wine publication.4

In summary, João Roquette is a forward-thinking leader who has successfully blended his family's wine legacy with modern business practices, sustainability initiatives, and a global outlook, positioning Esporão as a leader in the Portuguese and international wine markets.