Joao Martins

Joao Martins is a seasoned professional with a wealth of experience in transforming businesses through strategic adjustments in sales, marketing, and customer retention strategies.

With a background in International Baccalaureate from St. Julian´s International School, Carcavelos, Career Training in Sports Business from SPORiT MatchPoint Lab, and a Bsc from the University of Lisbon, Joao brings a diverse educational foundation to his work.

As the Founder & CEO of SW19 Global and with past roles as Partner & Advisor at Lancelot Media London, Founder & CEO at Study Path, and various leadership positions at Lemon Live Entertainment, Myspace, IPG Mediabrands, and Unanimis, Joao has honed his skills through extensive experience in different organizations and industries.

Joao's expertise lies in coordinating multidisciplinary teams to enhance customer acquisition pipelines and drive overall business growth, demonstrating his ability to navigate complex business environments with a macro perspective.

His professional journey includes roles such as Executive Director, Partner, Global Lead, Marketing Director, Country Manager, Director, Senior Sales Manager, and Agency Sales Account Manager, showcasing his versatility and adaptability in various leadership positions.

With a career that spans roles from Assistant Logistics Manager to Founder & CEO, Joao's career trajectory exemplifies his dedication to continuous growth, learning, and innovation within the business landscape.