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    João Neves

    Trade Marketing - Retail Marketing - Marketing - Sales - Commercial Development - FMCG

    João Maria Borges das Neves is a Sales marketing enthusiast with a strong background in creating and leading go-to-market strategies for product launches, promotions, and activations. His goal-oriented approach focuses on fulfilling consumer needs, driving profits, and increasing market shares. João Maria Borges das Neves holds an Executive Programme in Retail Marketing from ESIC Business & Marketing School, a Bachelor's Degree in Business and Marketing from Coventry University, a Bachelor’s Degree in Management from Instituto Superior de Gestão, and has also attended a Summer School at AESE Business School. With professional experience as a Trade Marketing Manager in Spain & Portugal at Monster Energy, as well as previous roles at Unilever and Cross Border Talents, João Maria Borges das Neves has developed a diverse skill set in trade marketing, sales management, and recruitment.