João Manuel

International Market Expansion Specialist; Founder and CEO at Vereda

João Manuel is a seasoned professional in the field of international marketing and public relations who recently joined Make Buzz Comunicação as the Head of International Marketing & PR in July 2024.3 In this role, he is responsible for leading a new division focused on helping Brazilian companies expand internationally.1

Professional Background

João Manuel brings extensive experience to his position at Make Buzz:

Founder and CEO of Vereda: Prior to joining Make Buzz, he founded and led Vereda, an agency specializing in marketing and PR campaigns for Brazilian export companies.1 3
International Expertise: He has a track record of coordinating successful marketing and PR campaigns that significantly increased the international visibility of his clients.1
Journalism Background: João holds a master's degree in Journalism from Sciences Po Paris and has over a decade of experience producing documentaries and special reports.1

Role at Make Buzz Comunicação

As the Head of International Marketing & PR, João Manuel is tasked with:

Organizing and leading the newly created international division
Facilitating the entry of Brazilian companies into foreign markets
Leveraging partnerships with established contacts in strategic countries across five continents1 2

Vision and Approach

João Manuel emphasizes the importance of communication in the global integration of Brazilian companies, particularly in rapidly growing markets in Africa and Asia. He sees great potential for Brazilian businesses to expand their horizons and exploit competitive advantages in regions like Latin America, Africa, and Asia.1

Additional Insights

João is multilingual and proficient in search engine optimization (SEO).
He is reorienting his previous company, Vereda, to focus on strategic marketing for sustainable projects, reflecting his commitment to addressing climate change.1

João Manuel's appointment at Make Buzz Comunicação aligns with the agency's expansion strategy, which includes four business units: PR, Content, Branding, and Influencer marketing.1

Highlights

Jul 4 · portal.megabrasil.com.br

Buzz global - JCC - Mega Brasil Comunicação

Experience

Founder and CEO at Vereda | Strategic International Marketing (April 2023 - Present)

International Marketing & PR Consultant, Self-employed (February 2021 - April 2023), PR Consultant, Sherlock Communications (August 2018 - January 2021), Story Producer, Self-employed (August 2008 - August 2018), Host and Reporter, EBC - Empresa Brasil de Comunicação (January 2009 - July 2013), News Reporter, O Globo (August 2008 - December 2008)

Education

Master in Journalism, Institut d'Etudes politiques de Paris / Sciences Po Paris (2006 - 2008), Bachelor of Arts in Journalism, Pontifícia Universidade Católica do Rio de Janeiro (2002 - 2006)