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Joao Macedo
Co-Founder @ Clubbi | Stanford MBA | Empowering small merchants
João Macedo is the Co-founder and President of Clubbi, a Brazilian B2B marketplace designed to connect small grocery retailers with suppliers. He has a background in distribution, having previously served as the head of distribution for Red Bull in Latin America, where he identified the fragmented nature of the grocery market as a significant opportunity for innovation. This experience inspired him to create Clubbi in 2020, aiming to simplify inventory replenishment for mom-and-pop stores through an online platform that offers competitive pricing and efficient delivery services.123
Macedo holds an MBA from Stanford Graduate School of Business and has also worked as a Regional Manager at Rappi, further enhancing his expertise in logistics and marketplace dynamics.45 Under his leadership, Clubbi has rapidly expanded, serving thousands of grocery stores and facilitating better access to goods and credit for small retailers in Brazil.23
