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João ️
Marketing Director at iFood
João has a vast experience in the retail market with a background in trade marketing, communication, and media. He has had a successful career in major multinational companies like GPA (Grupo Casino) and Walmart.
His expertise includes over 10 years of experience in traditional and e-commerce retail, solid knowledge of retail market dynamics, and a strong leadership background managing teams of over 30 members, including at the managerial level.
João has been involved in managing significant advertising budgets across various online and offline media channels and leading complex processes in the production of advertising materials.
He has a track record of restructuring processes for promotional campaigns, focusing on enhancing productivity and improving campaign outcomes.
Education-wise, João pursued a Post-Graduation degree in Marketing Services from Fundação Armando Alvares Penteado and a Graduation degree in Advertising from UNIAESO - Centro Universitário AESO-Barros Melo.
Throughout his career, João has held key positions such as Marketing Director and former Head of Brand and Trade at iFood, Director at BrandLoyalty, Director of Marketing at Walmart, and various managerial roles at GPA in the marketing and advertising departments.
