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Joanne Yoon
VP Strategy, Fortress Brand
Joanne Yoon is the Vice President of Strategy & Accounts at Fortress Brand, where she plays a crucial role in managing client relationships and overseeing brand growth initiatives. She has a strong background in the consumer products sector, particularly focusing on beauty and retail brands to drive their growth in the marketplace.
Education and Experience
Joanne holds an MBA from NYU Stern School of Business, which complements her extensive experience in strategic roles. Prior to her current position, she has held various leadership roles, including VP of International and VP of Brand Strategy, showcasing her expertise in developing and executing strategies that enhance brand performance and market presence.124
Current Role
In her role at Fortress Brand, Joanne is responsible for:
- Spearheading client relationships: Building and maintaining top-tier partnerships.
- Overseeing brand growth: Implementing strategies that facilitate the expansion of client brands in competitive markets.13
Joanne is based in San Francisco, CA, and is recognized for her dynamic approach to driving growth for innovative consumer retail businesses.2
