Boston College

Multi-platform media leader & innovator; Journalist; Executive Producer; Builder of diverse ideas, businesses, people

Skills: Artificial Intelligence (AI) · Financial Product Development · Startups · Marketing Strategy

iFi AI

Senior Advisor

I am honored and proud to serve on the Governing Board of the Bulletin of the Atomic Scientists, an independent nonprofit 501(c)3.

The Bulletin of the Atomic Scientists is one of the most respected sources of news, insight, and analysis on nuclear risk, climate change, and disruptive technologies such as bioengineering and artificial intelligence. Founded by the scientists involved in the creation of the atomic bomb, including J. Robert Oppenheimer, the Bulletin is the birthplace of the Doomsday Clock and is home to a remarkable legacy and vital mission to reduce man-made scientific threats to human existence.

Bulletin of the Atomic Scientists

Governing Board Member 

• Partnered with CEO and Chief Content Officer on strategic decisions on audience objectives and expansion of multimedia and editorial operations for maturing digital media start-up 
• Developed content strategy and oversee the buildout of Video and Podcast products and businesses
• Senior leader in award-winning newsroom (Polk 2023, Loeb 2023)
• Created and launched CoinDesk TV in Feb. 2021 with focus on live news & analysis programming covering the innovation and rapid transformation of the global financial system with blockchain technology, cryptocurrencies and other digital assets, Web3 economy
• Led editorial planning, development and programming for 10 shows on CoinDesk TV and the CoinDesk Podcast Network
• Collaborated with Business Development and Sales/Commercial teams on data analytics, revenue modeling and execution of sponsored editorial content  
• Designed organizational model and hire a world class multimedia team of on-air talent, editors, producers, shooters, and technical staff
• Collaborated with Business Development to expand audience reach and monetization potential with programming and launch of FAST (Free Ad-Supported Streaming Television) channel on multiple platforms starting in December 2022

CoinDesk

Global Head of Multimedia Content & Sr. Executive Producer

•	Quickly expanded role overseeing editorial content and multi-platform breaking news and original programming delivering holistic and relevant content to engage, retain and grow consumers across both FoxNews.com and FoxBusiness.com brands 
•	Built, trained and developed a high-performing newsroom staff of up to 100 fostering a culture of innovation and elevating journalistic and video quality and consumer experiences through best-in-class writing, editing, infographics and photos 
•	Led a dramatic transformation of FoxNews.com over 18-months achieving unprecedented year-over-year double-digit growth
        o Redefined digital network format eliminating live shows and shifting focus to producing short-form videos for breaking and spot news and evergreen explainer content – expanded later to include long- and mini-documentary investigative stories 
        o  Achieved record video media initiates driving over 30% growth in YOY digital revenue 
        o  Reached a key milestone in January 2019 attracting and engaging over 100M unique visitors monthly, the highest ever and a trend that continues today 
•	Leveraged success with FoxNews.com to initiate a revamping of FoxBusiness.com growing it from a ranking in the mid-teens to #9 in its competitive financial news set, placing it #1 in YOY growth according to Comscore
•	Collaborated extensively with product development teams to drive innovation and creatively engage new consumers through multiple distribution channels, including mobile web, app, desktop, social media and OTT
•	Served as an inaugural member of Fox News’ Diversity and Inclusion Committee shaping and co-leading internal and external initiatives to build a stronger community presence and bolster diversity within the organization
•	Participated in the recruiting and hiring committee for Fox News’ multimedia reporter program providing high-potential junior reporters with immersive training across all TV and digital to build a pipeline of future leaders

Fox News

Managing Director, Fox News Digital

•Played a pivotal role in shaping digital strategy and elevating the production & journalistic quality and depth of live video news programming, breaking news coverage, special events, special series, features and high-profile guest interviews across the WSJ digital network 
•Grew total views by more than 800% over six years building proficiency around SEO and data analytics 
•Revamped, created and branded new live digital programs, including “The News Hub” and “Lunch Break” and built an expansive library of high-quality video-on-demand (VOD) productions – produced up to eight hours of live programming daily
•Built and developed a global team of producers, journalists and editors delivering high quality, trending and traffic-driving video packages across various genres – tirelessly networked internally and external to source and inspire new ideas and content daily
•Trained and coached over 600 print reporters and editors for on-camera interviews and packages, including Kelly Evans Sara Murray, Robert Frank and Evan Newmark 
•Collaborated with partner platforms, business development, ad sales and technical infrastructure teams to identify, create, expand and monetize WSJ’s digital video product generating millions of dollars annually in sponsorship revenues 
     o Editorially managed and executed deals with over 30 partner platforms, including Apple TV, Yahoo, AOL, Hulu, Roku, Google TV, YouTube, MSN and Facebook Live 
•Developed, piloted and launched “What’s News”, a daily video news update sponsored by Microsoft and delivered through WSJ.com and partner platforms 
•Drove editorial vision and supported execution of a co-sponsored 2015 Republican Presidential debate with Fox Business Network writing for and advising WSJ’s moderator, editor-in-chief Gerry Baker – executed one of the highest-rated debates in history 
     o Led and managed all of WSJ’s digital video coverage throughout the 2016 Presidential campaign and election

The Wall Street Journal

Executive Producer & Deputy Head, WSJ Video

•Recruited to help create a vision, brand strategy and launch plan for Fox Business Network, a new business and financial cable channel – participated in all post-launch strategy and programming decisions helping grow viewership 
•Co-led the development, production and evolution of “Cavuto”, a daily, live one-hour primetime business program hosted by Neil Cavuto, FBN’s Managing Editor, forging a highly trusted, four-year partnership with network’s #1 talent 
     o	Set the tone and standard for shows across the network as the lead program – coached and advised fellow producers on unearthing and developing compelling story angles  
     o	Collaborated with and communicated effectively across a team of 12 producers, editors, directors and technical staff delivering under highly dynamic, deadline driven conditions 
•Researched, pitched, wrote and lead produced high-quality daily programming, breaking news, interviews and specials covering complex, tumultuous events, including the recession, financial collapse, U.S. housing crisis and the Middle East uprisings
•Built an expansive network of influential newsmakers and experts across business, finance, economics, politics and pop culture securing, booking and preparing hundreds of notable, high-profile guests 
•Helped shape coverage and oversaw the production of two of the network’s highest rated special live events, the 2008 Election Night and the 2010 Midterm Election
•Invited by the University of Missouri as a key speaker at a three-day symposium hosted in Shanghai presenting on America’s coverage of the financial crisis to an audience of over 50 Chinese journalists

Fox Business Network

Senior Producer

•Researched, pitched, wrote and line produced business, economic, breaking news and special programming segments for the two-hour daily live program covering the close of the market and trends ahead
•Built long-standing trust and credibility with Maria Bartiromo, one of the world’s most recognized business journalists, consistently meeting high standards and demands to deliver quality writing, guest booking and editorial leadership

CNBC

Producer, "Closing Bell with Maria Bartiromo"

"Business Center," Producer, 2001 – 2003 
"CNBC in China," Co-Producer, 2002
"Capital Report," Senior Producer, 2002 – 2003
"Special Report with Maria Bartiromo," Senior Producer, 2001 – 2002  
•Oversaw daily rundown, story placement and editorial input shaping and continually evolving “Business Center”, the live 90-minute signature primetime program co-hosted by Ron Insana and Sue Herrera 
     o	Coordinated production and talent logistics for the first-ever live newscast from the newly built permanent broadcast stage on the trading floor at the NYSE 
•Leveraged prior work experience at a start-up private equity firm in Boston providing value-added business expertise and integrity to the coverage of daily and breaking news, interviews and special reports 
•Pitched, wrote and produced breaking news, investigative stories and special reports for six shows over eight years working effectively with top on-air talent and production teams 
•Trained, coached and developed dozens of print reporters as part of a partnership with Wall Street Journal and Dow Jones preparing them for TV – helped launch today's key talent, including Carl Quintanilla, Becky Quick, Steve Liesman and John Harwood 
•Recognized as one of News Bios/TJFR’s 2002 “Top 30 financial journalists under 30”

Joanne Po