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    Joanne Granville

    Director - Partnerships and Integrated Campaigns at Premier

    Joanne Granville is a highly experienced entertainment partnerships and marketing professional with a focus on film, games, TV, and other media channels. She is renowned for creating impactful and creative partnerships, developing large-scale launch platforms, and orchestrating cultural moments. Her impressive client list includes major names such as Disney, Sony Pictures, Paramount Pictures, Studiocanal, Activision, Universal Pictures, Diageo, and Max Factor, covering diverse markets from the UK to the global stage.

    Joanne has spearheaded numerous successful campaigns, such as PADDINGTON 2 in collaboration with MARKS & SPENCER, THE PADDINGTON TRAIL in support of NSPCC, the DOWNTON ABBEY/ASDA partnership and launch initiative, the CIROC/ZOOLANDER 2 cross-territory collaboration, the inclusion of a PIRATES OF THE CARIBBEAN boat in the Volvo Ocean Race, and the implementation of Max Factor's Global Make up of Movie Make Up Artist strategy.

    Her academic background includes a Bachelor of Laws (LLB Hons) from Manchester University. Joanne Granville has held key positions in various organizations, notably serving as the Director of Partnerships and Integrated Campaigns at Premier. Prior to this role, she held Managing Director positions at JJP and Orchard, and worked as an Account Director at Foresight Communications.