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Joanne Farquharson
Business Transformation Leader | Go-to-market Services & Growth | US Market Expansion | Operational Effectiveness | Intersection of Business & Humanity | Advisor | Speaker | Board Member
Joanne M. Farquharson is the President and CEO of Foothold America, a company that specializes in helping international businesses expand to the United States.1 She is based in France and serves as the Président-directeur général (PDG) of Foothold France, Sas, which is part of the Foothold America group.57
Professional Background
Joanne is an experienced US entrepreneur with 30 years of experience in advising small and medium-sized businesses.1 Her areas of expertise include:
- Employee benefits
- Insurance
- Labor law compliance
- Risk management
She has a passion for growing small companies and helping business owners achieve their goals.1
Role at Foothold America
As the President and CEO, Joanne leads Foothold America in its mission to make it easy for businesses worldwide to expand to the USA.2 The company offers various services to support international companies in testing, expanding, or scaling their operations in the US market.2
International Experience
Joanne has significant experience in international business, having grown companies in the US, UK, and EU.6 This background makes her well-suited to lead a company that specializes in helping non-US businesses navigate the complexities of entering the American market.
Company Overview
Foothold America, under Joanne's leadership, provides services such as:
- Employer of Record services
- Subsidiary setup
- People partnership services
The company has grown significantly since its incorporation in 2017, now serving hundreds of clients worldwide and employing personnel in more than 25 US states.2
Joanne's LinkedIn username is joannefarquharson, where she can be contacted for services related to Human Resources (HR), Payroll Services, Outsourcing, Health Insurance, HR Consulting, and Labor and Employment Law.34