Joanne Dai

Joanne Dai is a marketing professional with 17 years of experience in building innovative consumer brands and products, influencing world-leading organizations like NASA, SETI Institute, and the Smithsonian. Her expertise lies in brand marketing, creative product strategy, market research, competitive analysis, customer needs assessment, value proposition development, channels optimization, and A/B testing to boost revenue. She has a knack for building top-performing teams across diverse cultures.

Joanne's core competencies span across Product Marketing Management, Marketing Strategy, Marketing Campaigns, Brand Management, P&L Ownership, Cross-functional leadership, Leading and developing teams, Go-to-market Implementation, and Data Analytics.

Recognitions and awards in Joanne's career include Female Founder Recognition by TechCrunch in partnership with Greylock Partners, Best AR/MR Award for Innovative Product from Unity, Innovation Awards at CES, Most Innovative AR-Based Education Technology Company in 2020, Innovative Product recognition from Indiegogo, and Best of Kickstarter accolade from Kickstarter.

Her educational background features an MBA and Global Executive MBA in Finance, Leadership, and Management from Duke University - The Fuqua School of Business, along with a Bachelor of Arts in Advertising, Marketing, and Creative Design from Shanghai Jiao Tong University.

Being a part of renowned organizations, Joanne has been associated with the Young Entrepreneur Council (Forbes 45 under 45) at YEC. Her previous roles include Group Head of Marketing at done., Co-Founder and Board Member at AstroReality, Head of Marketing and Co-Founder at AstroReality, Creative Director at BBDO Worldwide, Creative Director at J. Walter Thompson Worldwide, Art Director at Saatchi & Saatchi, and Creative Designer at Ogilvy.