Joanne Been

Joanne Been is a senior brand marketer currently serving as the Brand Lead at the Sydney Opera House. She has held this position since 2017, where she has been responsible for overseeing brand strategy and marketing campaigns for the iconic venue. Her background includes a foundation in commercial law, which complements her strategic marketing expertise.12

Throughout her career, Joanne has accumulated diverse experience in various roles related to branding and marketing. Prior to her current role, she served as Acting Head of Brand and Marketing Campaigns at the Sydney Opera House and has also worked as a communications consultant for TEDxSydney.23 Her work at the Opera House involves not only promoting events but also enhancing the overall brand image of one of Australia's most recognized cultural institutions.2