Joanna Tsentas is a seasoned marketing and strategy professional with a decade of expertise in directing marketing and product challenges, including brand strategy, product development, and marketing effectiveness through deep market and customer research. She holds an MSc in European Politics and Governance from The London School of Economics and Political Science (LSE), a BA in Management with Spanish from Nottingham University Business School, and a CIM Professional Diploma in Marketing from The Chartered Institute of Marketing.

Her most recent role was as a Senior Research Manager at Sky, where she led innovative research designed to ensure an overarching business strategy with the best possible commercial outcome by putting the consumer at the heart of all business decisions. Previously, she was a Content Strategy & Research Manager at Sky, a Senior Brand Planner, Insight at News International, and a Management Analyst at BearingPoint.

Joanna is passionate about creative and analytical decision-making processes and enjoys being involved in projects that bring an idea to life, from brand repositioning and product redesign to enhanced user experience and new consumer products.