Joanna Lord

CMO, Board Member, Advisor & Angel Investor

Joanna Lord is the Chief Marketing Officer (CMO) at Spring Health, a mental health technology company. She joined Spring Health in September 2023, bringing nearly 20 years of marketing leadership experience from various prominent companies, including Reforge, Skyscanner, ClassPass, and Porch Group.1 2 5

In her role at Spring Health, Joanna is responsible for leading customer growth, community development, lifecycle marketing, and brand strategy. She is recognized as a thought leader in digital marketing and has served as a mentor and advisor in various capacities, including roles with Techstars and as a contributing author for platforms like Entrepreneur.com and MarketingLand.com.2 3

Joanna's career highlights include being named one of Seattle’s 40 Under 40 and her involvement in multiple advisory roles across different startups and organizations. Her passion lies in eliminating barriers to mental health care, a mission she is committed to at Spring Health.1 4 5

Highlights

Sep 21 · springhealth.com

Welcoming Spring Health CMO Joanna Lord

Sep 21 · GeekWire

Tech Moves: Seattle startup vet Joanna Lord lands new gig; Outreach exec resigns; Maveron hires CFO - GeekWire

Apr 11 · TNW

How travel tech companies aim to survive the coronavirus pandemic - TNW

Experience

CMO at Spring Health

Advisor at Simple App, Index Ventures, Yonder, Northzone, Covey Skin, ohne; Limited Partner at Trust Fund; Independent Board Director at Atlantic Coastal Acquisition; EIR at Reforge