Joanna Levy

Joanna Levy is a prominent figure in the sports analytics field, currently serving as the Senior Director of Marketing Analytics at DraftKings Inc. In her role, she focuses on leveraging data to enhance customer understanding and improve product offerings, emphasizing the importance of adapting to the evolving landscape of sports betting and customer engagement.13

Education and Career Background

Levy holds an MBA from the Wharton School at the University of Pennsylvania, where she graduated with honors. Prior to her current position, she worked as a financial analyst and later served as the Director of Strategy and Analytics for the Philadelphia Flyers, showcasing her extensive background in both finance and sports management.14

Key Responsibilities

In her current role at DraftKings, Levy is responsible for:

• Identifying Opportunities: Utilizing data to pinpoint areas for improvement within the sportsbook product.
• Customer Engagement: Understanding shifting customer profiles as new markets are opened.
• Product Development: Building tools and technologies that support long-term product success.123

Impact on the Industry

Levy's insights reflect a broader trend in the sports industry where data-driven decision-making is becoming increasingly vital. She emphasizes that success in this rapidly changing environment hinges on companies' abilities to be agile and responsive to market dynamics.13