University of Florida

Advertising & Media Specialist focused on building lasting relationships with clients, customers and communities.

I welcomed my first child during this time and took to full-time parenting (as many daycare options were not openly available for us until after my son turned 1 year). In addition to being a FT stay-at-home mom, I also continued working on a freelance/project basis with close partners in the Yachting Industry. My current work is in a bookkeeping role for a local Marine Management business out of Miami.

Career Break

Full-time parenting

Contract crew for 2-week paid charter in the Bahamas. Included charter prep, guest relations and interior management. Contracted for 2.5 weeks to fill position gap on board.

M/Y Avalon - 46M Delta Marine

2nd Stewardess

Contract crew for 2-week paid charter in the Bahamas. Included charter prep, guest relations and interior management. Contracted for 2 weeks to fill position gap on board.

M/Y Renaissance - 35M Hargrave

Contract crew for 6-week yard period in Rybovich Marina in West Palm Beach, FL. Work focused on cleaning/organizing deck lockers and bilges and repairing corrosion in paintwork in the Lazarette and super structure.

M/Y Trending - 50M Westport

Deckhand/Yard Contractor

Temporary work focused on inventorying and prepping the interior for busy New England charter season. Contracted for 2 weeks to fill position gap on board.

M/Y Cetacea - 40M Feadship

Chief Stewardess

Freelance crew member rotating between interior and exterior departments. Maintained rolling contract to boost crew numbers when needed and fill gaps on board to accommodate crew holidays and leave.

M/Y C Star - 60M Lurssen

Deckhand/Stewardess

Contracted delivery crew assisting in the navigation and safe delivery of a private vessel. Majority Southbound-going via the ICW with final push into blue water out of Charleston, SC to Fernandina Beach, FL. Port to Port delivery was roughly 3 weeks.

M/Y Second Wind

Delivery Mate - Naptunus Cabrio 55

Full-time crew focusing on guest services and exterior maintenance.

M/Y Starfire

Deckhad - 54M Benetti

Full-time crew focusing on guest services and interior maintence.
• Produced photography for charter brochures and online listings.
• Liaised with on board network partner VIASAT to promote firsthand user experience at the 2019 FLIBS.

M/Y Starfire - 54M Benetti

3rd Stewardess

Provided strategic marketing, CRM, and operations support to enable scalable growth within the territory.
• Streamlined business communications by tactical mapping of the business’s google email server.
• Boosted CRM, defining email content and schedules for reaching prospective and repeat customers.
• Managed day-to-day communication with customers and tracking of orders.
• Created spreadsheets for tracking timelines of custom orders to share internally and with customers.
• Created “new hire” documents for the easy on-boarding of new office support team members and additionally trained the new hire.

Independant Territory Sales Rep for Interlude Home & Weiman

Office Administrator/Marketing Consultant

Assisted Florida Sales Representatives at the October Trade show market in High Point, NC.
• Greeted designers and guided them through the John Richard showroom.
• Wrote orders and relayed specific account questions to the territory representatives.

Independent Territory Sales Rep for John Richard Collection

Independent Contractor

Assisted Florida Sales Representatives at the April Trade show markets in High Point, NC.
• Greeted designers and guided them through the John Richard showroom.
• Wrote orders and relayed specific account questions to the territory representatives.

Fulltime crew acting as charter and delivery mate for company vessels in Florida and the Bahamas.
• Provided marketing support to boost the company’s presence on Instagram and Google.
• Served as main point of contact for charter bookings and administrative requests.
• Created custom P&L statements for owners of vessels engaged in chartering program.
• Maintained internal file & data management systems.

Total days on water: 86
Vessels crewed: 2015 Lagoon 450F, 2016 Lagoon 450F, 2009 Leopard 46’

Bahamas Catamaran Charters

Mate

Acted in part of the lead agency team in developing and implementing the global marketing communications for Crocs in 2015 and 2016 within six countries.
• Managed communications across global agency teams and clients along with internal team members.
• Communicated plan adjustments and recommendations to maintain global consistency.
• Led planning, negotiation and execution of National TV in the US.
• Developed and managed Crocs’ first global custom content program.
• Created extensive media decks for selling into clients and presented portions along with the team.
• Gathered ongoing performance metrics for routine campaign maintenance and monthly reporting.
• Led the training, on-boarding and management of new Crocs’ media team members and interns.
• Created specific Crocs’ account on-boarding decks and “cheat sheets” for media tools training sessions.

McKinney

Media Supervisor

Managed the day-to-day media for Hankook Tire & Laufenn (new brand launch in 2014) and assisted in the on-boarding of Crocs (new account won for the agency in 2015).
• Developed and presented to brand marketing team the digital media plan for Laufenn brand launch.
• Managed media plan for Hankook Tire, which included strict negotiating on behalf of brand goals.
• Created media monitoring documents and various back-of-house spreadsheets to structure the on- boarding of new account Crocs, which were then used by other account teams at McKinney.

Senior Media Planner

Managed the day-to-day media for Philips Consumer Lifestyle – Norelco, Sonicare, AVENT, and ZOOM.
• Working with the Media Director, led planning and execution of media for Sonicare, AVENT, and Zoom.
• Developed strong relations with Philips’ clients, external media partners, and internal team members.
• Managed Integrated Media Partnership with US Weekly for Zoom, surrounding the Emmy Awards.

Havas Media International

Integrated Media Planner

Developed strong relationships with clients at Nestlé and was pivotal in developing target profiles, unique media strategies, SWOT and competitive analyses.

Brands managed: Nestlé Waters – Regional spring waters, Nestle Pure Life, Perrier, San Pellegrino and San Pellegrino Fruit Beverages

Media Mix: National and spot TV, National and spot radio, digital display, online video, social, B2C print and outdoor

Assistant Media Planner | April 2010 - May 2011
Media Planner | May 2011 - February 2012

Joanna Kolacki