Joanna Gryfe

Joanna Gryfe is a prominent figure in the digital content and media industry. She is currently working as an independent consultant, serving as a Fractional CMO/CDO, Advisor, and Showrunner.6 Her career has been marked by significant achievements and roles in various high-profile companies.

Professional Experience

Joanna previously held the position of Chief Digital Officer at Rachael Ray, where she was responsible for overseeing the strategy, operations, and growth of Rachael Ray Branded Media and Projects.1 In this role, she successfully designed and delivered revenue-generating initiatives.

Educational Background

Joanna earned a degree in Radio & Television Arts from Toronto Metropolitan University (formerly Ryerson University).1

Career Highlights

• Television Industry: After her education, Joanna worked extensively in the television industry, primarily focusing on Culinary Production.1
• Notable Employers: Her experience includes work with major networks and companies such as CBS, Shaw Communications, and Tastemade.1
• Award-Winning Producer: Joanna is a Webby-nominated and Streamy award-winning producer for her multi-platform work with various social media platforms and streaming services.2
• Mentorship: She served as a mentor and panelist for Snap's inaugural Yellow Accelerator incubator, advising on digital content, production, and programming strategies.3

Expertise

Joanna specializes in connecting Content with Commerce, putting her expertise to work for various brands.57 She is known for creating engaging content across multiple platforms.4

Current Focus

As an independent consultant, Joanna likely leverages her extensive experience in digital media, content production, and brand strategy to advise various clients and projects. Her role as a Fractional CMO/CDO suggests she provides high-level strategic guidance on a part-time or project basis to multiple organizations.6

Joanna Gryfe's career trajectory showcases her adaptability and expertise in the rapidly evolving digital media landscape, making her a valuable advisor and showrunner in the industry.