Joanna Durr

Joanna Durr is an experienced strategist and business leader who has held senior roles at major companies, including serving as Vice President of Purpose at Newell Brands.12

Career Highlights

Joanna has distinguished herself as a leader in building purpose-driven organizations and creating cultures that inspire results.1 Some key aspects of her career include:

• Vice President of Purpose at Newell Brands, where she partnered with senior leaders on communication and change management programs to align with the company's purpose12
• Led Marketing for Newell's $2.5B Home & Family business, which included major brands like Rubbermaid, Graco, Calphalon, and others1
• Worked as both a consultant and executive with Fortune 500 companies including The Coca-Cola Company, NCR, Children's Healthcare of Atlanta, and The Home Depot1
• Spent over a decade at BrightHouse, a BCG Company focused on purpose and brand strategies, where she helped pioneer processes for uncovering and articulating organizational purpose1

Expertise and Impact

Joanna is recognized as an expert in purpose-driven business strategies. Her work has positively impacted various aspects of business, including:

• Marketing and brand strategy
• Employee engagement
• Recruiting and training
• Change management
• Strategic and operational alignment

She is often invited to speak on the topic of purpose with key influencers and decision-makers in the business community.1

Personal

Outside of her professional life, Joanna has chosen Asheville, North Carolina as her permanent residence, drawn by its natural beauty and vibrant cultural scene. She is an avid traveler, having visited over 30 countries and worked in more than half of them.1

Joanna Durr's career demonstrates a consistent focus on helping organizations align their strategies, operations, and culture with a clear sense of purpose to drive business results and positive impact.