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    JoAnn Jack

    JoAnn Jack is the co-founder and president of Dixon Rand, an artisan-made apparel and accessories company.1 She established Dixon Rand in 2014 alongside Abraham Voytek, focusing on contemporary denim menswear with an emphasis on heritage design.1

    Prior to founding Dixon Rand, JoAnn had extensive experience in the garment and fashion industry. She worked in retail consulting for both start-up brands and established multi-store operators, providing expertise in areas such as brand and product development, securing financing, and developing sales strategies.1 Additionally, JoAnn taught at the Fashion Institute of Design & Merchandising (FIDM) from 2008 to 2016.1

    At Dixon Rand, JoAnn is responsible for the business aspects of the company, ensuring its financial stability and strategic growth. She emphasizes the importance of operating "in the black" and adhering to strategic planning for new product additions.1 JoAnn's approach to business is characterized by a focus on quality, craftsmanship, and storytelling, as reflected in the company's tagline, "A Story in Every Stitch".1

    Under JoAnn's leadership, Dixon Rand has evolved from its initial focus on menswear to include products for both men and women, expanding its customer demographic to those aged 27-50 who appreciate quality and craftsmanship.1 The company is known for its unique chain-stitch embroidery and thematic collections inspired by the American West.1

    Highlights

    Jul 2 · youtube.com
    New "JO-AND" Rebrand Campaign Ignores Core Issues - YouTube
    New "JO-AND" Rebrand Campaign Ignores Core Issues - YouTube
    May 9 · heddels.com
    Dixon Rand - A Story in Every Stitch - Heddels
    Dixon Rand - A Story in Every Stitch - Heddels

    Related Questions

    What inspired JoAnn Jack to co-found Dixon Rand?
    How did JoAnn Jack transition from retail consulting to starting her own business?
    What challenges did JoAnn Jack face when starting Dixon Rand?
    How does JoAnn Jack's background in fashion influence Dixon Rand's designs?
    What role does JoAnn Jack play in the day-to-day operations of Dixon Rand?
    JoAnn Jack
    JoAnn Jack, photo 1
    JoAnn Jack, photo 2
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    Location

    Rancho Santa Fe, California