Joana Sidarov

Joana Sidarov is a seasoned professional with a strong educational background and extensive experience in the marketing and business development field.

Joana holds a Master of Business Administration (M.B.A.) with a focus on Marketing and Operations Management from the prestigious University of Pennsylvania - The Wharton School. She also pursued a Semester Abroad program for her MBA at INSEAD, further enriching her global business perspective. Additionally, Joana obtained a Bachelor of Arts (B.A.) in Economics and International Relations from the University of Pennsylvania.

Throughout her career, Joana has held key roles in various organizations, showcasing her strategic leadership and marketing expertise. Currently, she serves as a Director at GRAPH Strategy, where she continues to drive business growth and development initiatives.

Prior to her current role, Joana accumulated valuable experience as a Marketing Director at NotCo and Whisps, where she played a pivotal role in shaping brand strategies and market positioning. Before her directorial positions, she held positions at Sovos Brands and General Mills, where she worked as a Brand Manager Innovation, Associate Marketing Manager, and Marketing Manager across different product categories and channels.

Joana also dedicated her skills and time as a Volunteer Consultant at TechnoServe, showcasing her commitment to social impact and community engagement. Additionally, her role as an Engagement Manager at The Avascent Group further highlights her versatile skill set and ability to excel in diverse professional environments.