Joana Rabello

Joana Rabello is a business professional with extensive experience in customer value management and marketing. She currently holds the position of Customer Value Management Director, a role she has been in since January 2022, based in Lisbon, Portugal.1

Professional Background

Prior to her current role, Joana served as the Head of Marketing at Americanas.com from September 2015.1 This demonstrates her strong background in marketing leadership before transitioning to her current focus on customer value management.

Current Role and Responsibilities

As the Customer Value Management Director, Joana likely focuses on:

• Developing strategies to enhance customer value
• Analyzing customer data to drive business decisions
• Implementing programs to improve customer retention and loyalty

Additional Information

Joana Rabello is also listed as a Founder and Board Member of Scolados1, suggesting she has entrepreneurial experience in addition to her corporate roles. Her diverse background in marketing and customer value management positions her as a seasoned professional in the field of customer-centric business strategies.