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    Joana Koiller

    VP of Design at Luxury Presence

    Joana Koiller is the Vice President of Design at Luxury Presence, a role she has held since October 2020. In this position, she leads the Product, Brand, and Marketing Design teams, as well as the Creative Studio, focusing on creating innovative design solutions for luxury real estate professionals.13

    Professional Background

    Before joining Luxury Presence, Joana accumulated extensive experience in design and branding across various high-profile companies:

    • Airbnb: She served as a Design Manager and Experience Design Lead from February 2018 to October 2020, contributing to significant product design initiatives.2
    • One Kings Lane: Joana worked as a Senior Product Designer, where she was instrumental in redefining the user experience and product strategy.2
    • Rewinery: She co-founded this wine delivery service, managing product design and operations.2

    Joana's career also includes roles at boutique design agencies and freelance consulting, allowing her to develop a diverse skill set in branding and visual design.23

    Design Philosophy

    Joana is passionate about the intersection of architecture and design, viewing homes as an integration of art and functionality. This perspective influences her approach to branding in the real estate sector, where she emphasizes authenticity and creativity.13

    Recognition

    In 2024, Joana was named a Marketing All-Star by Inman, highlighting her impactful contributions to marketing within the real estate industry.4

    Overall, Joana Koiller's blend of experience in tech and design positions her as a significant figure in enhancing brand identities for luxury real estate agents.

    Highlights

    Feb 22 · luxurypresence.com
    Expert Tips for Rebranding Your Real Estate Business From Luxury ...
    Expert Tips for Rebranding Your Real Estate Business From Luxury ...

    Related Questions

    What are some of Joana Koiller's most notable design projects?
    How did Joana Koiller transition from tech companies to real estate design?
    What inspired Joana Koiller to co-found Rewinery?
    Can you share examples of Joana Koiller's work at Airbnb?
    How does Joana Koiller approach branding for real estate agents?
    Joana Koiller
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    Experience

    VP of Design at Luxury Presence (October 2020 - Present)
    Design Manager at Airbnb (September 2018 - October 2020), Experience Design Lead at Airbnb (February 2018 - October 2020), Design Consultant at Self (January 2017 - October 2020), Lead Product Designer / Spot at Expa (May 2015 - December 2016), Senior Product Designer at One Kings Lane (October 2014 - May 2015), Product Designer at One Kings Lane (April 2013 - October 2014), Co-Founder, Chief Product Officer at Rewinery (2012 - March 2013), Product Designer at Kleintech (2009 - 2011), Designer at Base Design (September 2006 - 2009), Student Assistant at Esdi (March 2005 - December 2005), Design Intern at Tecnopop (September 2004 - December 2005), Design Intern at Campos Gerais (April 2004 - July 2004)

    Education

    Bachelor in Graphic and Product Design, Universidade Estadual do Rio de Janeiro (2002 - 2005)

    Location

    San Francisco, California, United States