Joana Barderi

Joana Caminal Barderi is a results-driven marketing professional with over 10 years of experience in the tech industry, currently serving as the Community Lead for EMEA & APAC at Airbnb.1

Professional Background

Key Professional Highlights::

• Specializes in creating meaningful relationships between brands and communities
• Has extensive experience in the tech industry
• Notably grew Nextdoor's presence in Spain from the ground up2
• Recognized for her dynamic approach to community and marketing leadership

Career Trajectory

Caminal has demonstrated significant expertise in community building and marketing, particularly in the technology sector. Her professional journey includes:

• Community Lead at Airbnb, covering EMEA & APAC regions1
• Worked with Nextdoor, where she was instrumental in expanding the platform's presence in Spain2
• Actively shares insights about marketing, startup ecosystems, and professional development3

Professional Engagement

She is also involved in professional knowledge sharing, having spoken at events like Blanquerna - Universitat Ramon Llull, where she discussed topics such as:

• VUCA/BANI environment
• Disruptive economy
• The rise of community power3

Joana Caminal Barderi continues to be an active professional in the tech and community marketing landscape, consistently promoting innovative approaches to brand and community engagement.