Joan Lopez Graupera

Joan López Graupera is a Strategic Sales Advisor and Market Opener at Mercaux, an Omnichannel Store Platform company.1 He was appointed to this role in June 2023 to strengthen Mercaux's presence in the Iberian market, specifically focusing on Spain and Portugal.1

Background and Experience

Joan López Graupera is a telecommunications engineer from Barcelona with over 20 years of experience in the retail software industry.2 His extensive background includes:

• International sales experience
• Expertise in digital transformation, customer experience, and omnichannel commerce platforms
• Previous roles at major companies such as Mirakl, Oracle, and IBM1

Role at Mercaux

In his position at Mercaux, Joan López Graupera's responsibilities include:

• Sales representation
• Deal negotiation
• Go-to-market strategy development
• Relationship management
• Identifying strategic opportunities in the Iberian retail market1

Expertise and Vision

Joan López Graupera is known for his dynamic leadership and is considered a valuable asset to Mercaux's team. He views his role as an opportunity to contribute to the digital transformation of retail, stating:

"Retailers must embrace a digital strategy to meet evolving customer demands, and Mercaux is perfectly positioned to guide them through this process with its suite of Platform solutions."1

His appointment aligns with Mercaux's mission to future-proof retail by implementing composable architectures and improving in-store experiences through various self-service and assisted-service solutions.1