Joakim Nilsson

Joakim Nilsson is a seasoned professional with over 20 years of experience in sales, marketing, and product management. He currently serves as the VP Solutions Consulting EMEA at Brandwatch, a position he has held since August 2017.1

Career Highlights

Brandwatch Experience: Joakim works for Brandwatch, a SaaS business unit within the Cision group that provides digital consumer intelligence and experience solutions. The company has a revenue of over $150 million USD. Following Brandwatch's merger with Crimson Hexagon in 2018, Joakim has been instrumental in developing and building a high-performing team in Europe, supporting the sales force in winning strategic opportunities in the sector.1

Previous Roles: Before joining Brandwatch, Joakim held several notable positions:

• Consultant, Digital Strategy & Social Data at Pernod Ricard (May 2016 - April 2017)
• Consultant, Social Media Strategy for KRUG Champagne / LVMH (May 2014 - December 2014)
• Global Head of Social Media at Betclic Group (September 2010 - April 2012)

Expertise

Joakim's experience spans various aspects of digital marketing and strategy:

• Social media strategy and implementation
• Digital consumer intelligence
• Sales and pre-sales leadership
• Team development and management
• Strategic opportunity acquisition

Education

Joakim attended University West in 2004, studying Marketing/Marketing Management, though he did not complete the program. Prior to that, he completed his upper secondary school education at Östrabogymnasiet Uddevalla, focusing on Mathematics and Computer Science from 2000 to 2003.1

Joakim Nilsson's diverse experience and leadership in the digital marketing space have positioned him as a valuable asset in his current role at Brandwatch, where he continues to drive growth and innovation in the EMEA region.