Jo Redfern

Jo Redfern is a dynamic leader with over 20 years of experience in children's media, having worked on renowned brands like Peppa Pig, Disney Junior, WWE, Go Jetters, and the CBeebies portfolio in the UK.

She excels in developing transmedia brand strategies for kids' entertainment properties, encompassing content planning, distribution, platform partnerships, licensing, and marketing alignment for overall success.

Jo is deeply intrigued by the creative process behind the next big thing in kids' media, particularly in the evolving landscape of the metaverse. She has a keen interest in education, trends, insights, and various forms of animated content.

An entrepreneurial thinker, Jo possesses robust business development skills, excels in stakeholder management, embraces expansive thinking, and is committed to continuous learning.

She is known for leveraging engagement across multiple platforms to drive sustained audience growth and revenue. Jo approaches planning pragmatically, blending data-driven insights with common sense.

Building strong relationships is a cornerstone of Jo's approach, as she values collaboration and believes that working together should be enjoyable, especially in the realm of children's media.

With a Bachelor's degree in European Studies from the University of Hull and a Post Graduate Diploma in Marketing from The Chartered Institute of Marketing, Jo Redfern brings a well-rounded educational background to her professional achievements.

Her career spans across notable positions such as Global Brand Director at Sutikki UK Ltd, roles at BBC Children's and Education, freelance consultancy in International Promotions, International Marketing Manager at WWE, Marketing Manager at The Walt Disney Company, and Group Marketing Manager at Contender Entertainment Group.

Jo is a proud South Yorkshire woman who can be followed on Instagram as @jojored1 and on Twitter as @jojoredferno.