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Joanna (Jo) Dutta

Chief Marketing Officer at Katla | C-Level Advisor ► Driving Turnarounds, Global Market Expansion & Revenue Growth for CPG Brands

Jo Dutta is a transformational marketing leader with a wealth of experience in building profitable brands across various sectors, including CPG, fashion, retail, and consulting, from early-stage startups to global Fortune 500 companies.

She excels in leveraging data to drive revenue growth, launching disruptive product innovations on a global scale, and turning around underperforming portfolios. With a strong global background spanning the US and Europe, she focuses on driving brand awareness and successful product launches worldwide.

Currently serving as the CMO at MUSH, Jo is also actively involved as an advisor and mentor for the Chicago Fashion Incubator, guiding emerging designers in Chicago. She has held advisory roles with notable fashion brands like Universal Standard and a Paris-based D2C brand.

Furthermore, Jo is a founding member of Chief, a venture-backed private network aimed at empowering executive-level women. With dual citizenship in the US and UK, she has a multicultural perspective having lived and worked throughout Europe and being fluent in English and German, with proficiency in French.

Jo's expertise spans female leadership, brand building, rapid growth strategies, innovation, consumer engagement, digital and performance marketing, e-commerce, operations, change management, turnaround, M&A, private equity, and global transformation. Her professional journey includes key roles such as Vice President Marketing at PepsiCo, Head of Cereals Marketing for Western Europe & Sub-Saharan Africa, Senior Brand Director at PepsiCo Global, and various strategic and leadership positions at other renowned organizations.

Educationally, Jo holds an MBA from INSEAD and a BA Honours from University College London, U. of London, underpinning her strong foundation in business and marketing.

Driven by a passion for advancing women in leadership roles and bringing innovation to the forefront, Jo Dutta continues to make a significant impact in the marketing and fashion industries, embodying leadership, creativity, and strategic acumen.