Jo Parkinson

Media and commercial management professional with extensive experience in the international media sector at global brands.

Jo Parkinson is a seasoned media and commercial management professional with a strong background in international media and sports at global brands.

With a proven track record of providing strategic direction to drive significant growth, Jo possesses exceptional operational skills that consistently deliver outstanding results amidst rapid changes.

Jo Parkinson's expertise lies in the intersections of linear and digital content worlds, showcasing a passion for creativity, content, and technology convergence.

Having excelled in making multi-million-dollar deals that surpass revenue targets and forging enduring partnerships, Jo demonstrates remarkable leadership, communication prowess, and financial acumen to optimize performance and profits.

Driven by a clear, confident, and collaborative leadership style, Jo Parkinson's skill set encompasses various fields such as sports and entertainment, team leadership, content strategy, digital subscriptions growth, multi-platform distribution, marketing strategies, market share expansion, P&L management, operational governance, strategic partnerships, and product development.

Jo Parkinson pursued an MA in History at the University of Cambridge and has held key roles in renowned organizations including Head of Distribution at FIFA, Media & Commercial Management Leader as a Consultant, Director at WildBrain Studios, Managing Director at Blue Skye Entertainment Ltd, Consultant at UKTV, Vice President and General Manager at WWE (International) Ltd, VP Commercial at Viacom International Media Networks, and VP Strategic Services & Digital at Viacom International Media Networks.