Jo Caruana

Jo Caruana is the Founder and CEO of the Finesse Group, a global agency specializing in PR, content, and training. Under her leadership, the Finesse Group operates with bases in the UK, the US, and Malta, providing services that enhance the customer journey for small to medium-sized businesses across various sectors, including sustainability, technology, luxury hospitality, and more.13

Caruana has a background as a business and etiquette consultant with over ten years of experience. She is also recognized as Malta's only StoryBrand Certified Guide, a designation she has held for five years, indicating her expertise in helping businesses clarify their messaging.45 Her agency focuses on creating bespoke strategies tailored to the unique challenges faced by clients during their growth phases.12

In addition to her role at Finesse Group, Caruana is known for her contributions to various projects and initiatives aimed at supporting entrepreneurs and enhancing communication strategies.36