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Jitendra Chouksey
An accidental entrepreneur
Jitendra Chouksey is an accidental entrepreneur and the founder of FITTR, a global fitness and nutrition platform. His journey began with a personal transformation after being bullied as a child for being overweight.2
Key Background Details::
- Located in Pune, Maharashtra, India
- Founded FITTR in January 20161
- Started with an initial capital of 90,000 rupees and grew to a multi-million dollar company4
- Transformed himself from 90kg to 64kg through fitness3
Professional Journey:: Chouksey began by helping friends and family get fit through a small WhatsApp group, which eventually expanded to a Facebook community called Squats. This community evolved into FITTR, a tech-enabled fitness platform that now serves over 3 million users across 103 countries.51
Mission and Vision:: His goal is to reach 50 million people, create jobs in the fitness industry, and demonstrate how easy it is to stay fit.1 Chouksey is driven by a desire to be a positive change-maker, aiming to shatter fitness myths and set the right example for future generations.2
Personal Philosophy:: "Success isn't about greatness, it's about consistency. And those who are consistent are bound for greatness!"2