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Jiongming Mu
SVP at Ipsos
Jiongming Mu is a Senior Vice President and Global Solutions Lead at Ipsos, a prominent market research company. He is based in Toronto, Canada, and specializes in innovation research and testing.14
Professional Background
Jiongming Mu has over 20 years of experience in marketing and research.1 His primary areas of expertise include:
- Predictive Modeling
- Forecasting
- Opportunity Sizing
- Marketing Mix Modeling
- Concept/Product Testing
He focuses particularly on Consumer Package Goods and Health Products industries.1
Current Role and Responsibilities
At Ipsos, Jiongming Mu holds the following positions:
- Senior Vice President in the global Innovation Research division
- Global Head of Innovation Testing and Forecasting5
In his role, he is responsible for:
- Overseeing global Innovation Testing methodology
- Maintaining and developing the portfolio of research offers1
Education
Jiongming Mu holds the following degrees:
- Master's degree in Marketing Research from the University of Texas
- Bachelor's degree in Economics1
Professional Approach
Colleagues describe Jiongming Mu as a "Market and Marketing Research Professional, Branding and New Product Development Specialist, Data Scientist and a Generally Curious Person".3 His work often involves advising marketers on innovation strategies during uncertain economic times and helping companies optimize their product portfolios.2
