Jinji Fraser

Pure Chocolate by Jinji, Owner

Jinji Fraser is the owner and co-founder of Pure Chocolate by Jinji, a family-owned handcrafted chocolate company based in Baltimore, Maryland.1 2 She established the business in September 2012 with her father, Guy Fraser.1 4

Professional Background

Jinji's career in chocolate making began after a diverse professional journey:

She worked in retail at Under Armour from May 2010 to June 2012.1
She is a certified Holistic Health Counselor, having studied at the Institute for Integrative Nutrition from 2006 to 2007.1
She ran a holistic nutrition counseling business called jinjisfoodlove from June 2012 to October 2023.1

Chocolate Making Approach

Jinji's approach to chocolate making is distinctive:

She creates chocolate from scratch, using cacao butter and powder processed at origin or roasting and grinding cacao beans on-site.2
Her products are dairy-free, gluten-free, vegan, and contain little refined sugar with no additives.2
She focuses on ethical and sustainable practices, sourcing beans from small, family-or female-owned farms.2

Business Growth

Pure Chocolate by Jinji has evolved significantly since its inception:

It started as a small 80-square-foot stall in the Belvedere Square Market in North Baltimore.2
The company recently opened its first brick-and-mortar store at 3100 Greenmount Ave. in Waverly, Baltimore, on October 12, 2023.3

Jinji Fraser has become a notable figure in Baltimore's artisanal chocolate scene, known for her commitment to ethical sourcing, sustainable practices, and creating high-quality, mindfully made chocolates.2