Jing-Jing Li

Jing-Jing Li is a highly experienced Social Commerce expert who has worked extensively with top retail and platform partners, particularly on Instagram and Facebook products. Currently serving as Platform Partnerships for Meta, she has a strong background in establishing key partnerships and best practices for Instagram Shopping across fashion, beauty, and creator sectors.

With a rich history as a Business Operations and Finance leader, Jing-Jing Li has successfully contributed to driving company strategies, leading cross-functional initiatives, and managing teams. Her expertise extends to negotiating and launching key partnerships, fundraising, and playing integral roles at various prominent companies and investment firms like KPCB, Sherpa, NEA, Benchmark, and Goldman Sachs TMT investment banking.

Jing-Jing Li's educational background includes Business Administration studies at the prestigious University of California, Berkeley, specifically at the Walter A. Haas School of Business. She holds a rare Triple Major with a B.S. in Business Administration, along with B.A. degrees in Economics and Rhetoric from the same institution.

Currently serving in a key role at Meta, Jing-Jing Li has previously held significant positions such as VP Finance and Business Operations at Shyp, and Product and Partner Marketing at Euclid (subsequently acquired by WeWork). Prior to these roles, she gained valuable experience in Investment Banking with a focus on the TMT Group at Goldman Sachs. Jing-Jing Li's early career also includes internships in business valuation at FMV Opinions, Inc. and sales enablement at SAP Ariba.