Jimmy Sommers

Jimmy Sommers is the CEO, President, and Co-Founder of Wildfox, a prominent fashion brand known for its unique and trendy designs.2 As the current Wildfox CEO and 100% owner, Sommers has been instrumental in shaping the brand's identity and growth.1

Background and Career

Jimmy Sommers has a diverse background that includes:

1. Music: He is a saxophonist and has pursued a career in music.13
2. Entrepreneurship: Sommers transitioned into the fashion industry, co-founding Wildfox and taking on the role of CEO.12

Wildfox Brand

Under Sommers' leadership, Wildfox has become known for:

• Quality and Comfort: The brand is recognized for its exceptionally soft materials and durable clothing.1
• California Aesthetic: Wildfox embodies a sun-soaked, sexy California attitude.1
• Local Production: All Wildfox clothes are made in Los Angeles.1
• Celebrity Appeal: The brand has gained popularity among celebrities.1

Business Philosophy

Sommers' approach to running Wildfox includes:

• Focus on Quality: Emphasizing the creation of long-lasting, high-quality products.1
• Adaptability: Evolving the brand's offerings to keep up with changing trends and consumer demands.1
• Ownership Strategy: Maintaining 100% ownership while being open to strategic partnerships for growth.1

Challenges and Growth

As CEO, Sommers has faced various challenges:

• Market Competition: Dealing with copycat brands and fast fashion competitors.1
• Business Management: Navigating the ebbs and flows of owning a company, including recent restructuring efforts.1
• Industry Changes: Adapting to the rise of social media and influencer marketing.1

While Jimmy Sommers has been a significant figure in Wildfox's history, it's worth noting that as of January 2020, there were reports of Wildfox assets being auctioned.4 However, the most recent information about his current status with the company is not provided in the given search results.