Jimmy Risk

Jimmy Risk is the CEO of Loyal Ears Digital, a company that specializes in digital loyalty systems for terrestrial radio stations.1 He has been in this role since January 2016, bringing over 8 years of experience to the position.1

Career Background

Prior to his current role, Jimmy Risk had an extensive career in the radio and music industry:

Loyal Ears Inc.: From January 1999 to March 2010, Risk served as the President and Founder of Loyal Ears Inc.1 During this time, the company pioneered digital radio loyalty programs in the United States, launching one of the first 'points for listening' online loyalty rewards programs at a terrestrial radio station in Madison, Wisconsin in 1999.1

Lindsay Rose Music: Before his involvement with Loyal Ears, Risk was the President of Lindsay Rose Music from January 1979 to January 1997.1 In this role, he managed and consulted musical acts in the US and UK, focusing on songwriting, recording, touring, and movie placement of titles.1

Achievements and Innovations

Under Jimmy Risk's leadership, Loyal Ears has achieved several notable milestones:

1. Launched the first Hispanic radio loyalty program with Entravision/KSSE "Super Estella" in Los Angeles in 2002.1
2. Expanded internationally, introducing loyalty programs in the UK (Capital Radio, Birmingham in 2002) and Canada (multiple cities in 2006).1
3. Helped pave the way for a loyalty industry that now includes over 5000 stations participating in a points-driven model.1

Currently, Loyal Ears Digital is focusing on bringing Fantasy Sports to radio across all formats, partnering with Westwood One to offer a free weekly game with radio prizes.1 This initiative aims to capitalize on the significant time fantasy players spend on their lineups, redirecting that engagement to radio station websites.1